Expo 2025 Osaka Surpasses 10 Million Visitors: Innovation, Culture & Future Society on Display

July 2, 2025 | Osaka, Japan

As Expo 2025 Osaka, Kansai gathers momentum, excitement continues to sweep across the sprawling venue on Yumeshima Island. Themed “Designing Future Society for Our Lives”, this ambitious global innovation event has reached a landmark achievement—welcoming over 10 million visitors as of June 29, 2025. Average daily footfall now exceeds 140,000 attendees, while Expo Osaka ticket sales have soared beyond 15 million, reflecting the event’s global appeal.

The ten-millionth visitor was the first to stamp the limited edition commemorative stamp created to mark the achievement of ten million visitors and celebrated together with the official character MYAKU-MYAKU. @Expo 2025

In this special feature, we offer insights from the Expo 2025 Organizing Committee on engagement strategies, upcoming events, and why this World Expo 2025 in Japan is becoming one of the decade’s most transformative international exhibitions.

Unprecedented Engagement, Rising Global Footfall

In its inaugural month Expo 2025 Osaka attracted an average of 105,000 daily visitors. This figure surged in the second month to 140,000 per day, highlighting increasing interest from both domestic and global audiences. With weekly ticket sales approaching 500,000, the event’s momentum shows no sign of slowing down.

The surge underscores Expo 2025's rising status as a must-visit international event in Japan, blending technology, sustainability, and cultural exchange.

Global Pavilions: A Celebration of Culture and Creativity

With participation from over 150 countries, regions, and international organizations, each national pavilion at Expo 2025 offers immersive experiences shaped by unique national visions and creativity.

While there’s no official ranking, the top pavilions at Expo 2025 stand out for emotional depth, interactivity, and intellectual impact. “Success isn’t just about numbers, but the ideas people carry with them,” said Sachiko Yoshimura, Director General of Public Relations & Promotion Bureau, EXPO 2025.

“This Japan international exhibition is designed to spark thought, promote dialogue, and imagine a better future.”

Connecting Global Audiences Through Digital Innovation

To maximize global engagement, Expo 2025 Osaka is utilizing a dynamic multi-platform communication strategy:

• Multilingual websites and official Expo apps

• WeChat and Instagram campaigns targeting international visitors

• Influencer collaborations and media partnerships

• Virtual tours and live-streamed performances

• Cultural diplomacy via National Days and public events

These efforts have helped transform the Japan World Expo 2025 into a truly borderless celebration of innovation and humanity.

What’s Next: Upcoming Highlights at Expo 2025

As the Expo continues until October 13, 2025, a full lineup of events awaits visitors interested in Japanese culture, global sustainability, and future technology:

* Japan Day (July 3) Theme: “LIFE WILL BLOOM”

The celebration offered a grand showcase of Japanese culture and creativity, headlined by a captivating collaboration between Gagaku—Japan’s imperial court music and dance—and contemporary musical performance. Visitors experienced a dynamic fusion of tradition and innovation, emblematic of the Expo 2025 Osaka spirit.

Exhibits by leading Japanese companies and research institutions added cutting-edge depth to the program. Notably, the null² installation, curated by thematic project producer OCHIAI Yoichi, presented groundbreaking work in generative AI. Attendees also witnessed a dazzling light show featuring over 1,000 synchronized drones, marveled at a beating “mini-heart” grown from iPS cells, and stood in awe before a life-size Gundam, symbolizing Japan’s prowess in science, robotics, and pop culture.

@Expo 2025

* Anime x Food Fes: THE ENNICHI (July 2–8)

A unique festival fusing anime culture with traditional matsuri food stalls, ideal for pop culture enthusiasts.

* Japan Fireworks Expo (July 23)

Don’t miss this pyrotechnic spectacle, showcasing the artistry of Japanese fireworks traditions.

* Sumo Expo 2025 (August 3–4)

The Expo Grand Sumo Tournament brings Japan’s iconic sport into a global spotlight, honoring centuries of tradition.

* Theme Weeks (July to October)

Exploring critical global issues through immersive exhibitions:

• Learning and Playing Week (July): Focus on EdTech, education, and youth innovation

• Peace and Human Security Week (August): Topics on diversity, equality, and human dignity

• Biodiversity and Earth Week (September): Emphasizing climate action, energy transition, and sustainability

• SDGs + Beyond Week (October): Addressing Society 5.0 and post-2030 global development

Why the World Needs Expo 2025 Osaka Now

In an era marked by climate change, geopolitical tensions, and social inequities, Expo 2025 Osaka emerges as a space for hope, innovation, and healing. “It’s not just an exhibition. It’s a platform for global co-creation,” says Yoshimura.

From interactive digital exhibits to youth-led innovation showcases, the Expo’s mission is to inspire and empower the next generation to reimagine the world—with empathy, vision, and action.

A Global Invitation: Come Be Part of the Future

Whether you're passionate about green technologies, sustainable cities, artificial intelligence, or cross-cultural dialogue, Expo 2025 Osaka offers an unmatched opportunity to experience the future of human society firsthand.

“Come not just to witness, but to participate. To question, connect, and contribute,” urge the organizers.

Explore. Experience. Engage.

Join the journey at Expo 2025 Osaka, Kansai—where nations, innovators, and citizens unite to design a better world. Visit the official Expo 2025 website or follow @expo2025 across social media for updates, ticketing information, and visitor planning tools.